Gen Z Campaign
HealthStream, Inc.
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Created engaging content and an inviting layout for HealthStream's Gen Z Scheduling and Capacity Management page, focusing on the needs of the next generation in healthcare.
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Researched and wrote an insightful blog on HealthStream's platform about Gen Z entering the workforce, highlighting their unique perspectives and expectations.
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Wrote an engaging social post to promote HealthStream's Gen Z campaign, emphasizing their desire for flexibility and a balanced work-life approach.
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Created the content and supported design for a one sheet highlighting HealthStream’s Gen Z workforce solutions, focusing on scheduling and capacity management to attract and engage this new generation of healthcare workers.
E-Commerce
Clear, cohesive, and high-performing.
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Created engaging copy and layout for Hunter Fan's warehouse page, highlighting the benefits and features of industrial fans designed to enhance airflow and efficiency in various work environments.
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Created the copy and layout for HealthStream's Acuity Assignment Manager product page, highlighting its innovative approach to optimizing nurse and staff scheduling for improved patient care and operational efficiency.
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Developed the product description Starter's products, showcasing their stylish design and comfort features to appeal to sneaker enthusiasts.
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Wrote the product description for Levi's Men's Sneaker, emphasizing its sleek design, eco-friendly materials, and versatile style for everyday wear.
E-books, sell sheets, brochures, and more.
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Wrote an ebook for Team Exos on unlocking flow state, sharing simple, actionable tips to boost focus and performance in sports, work, and life.
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Developed the content and contributed to the design of a one sheet aimed at HR leaders, outlining HealthStream’s scheduling and capacity management solutions to optimize workforce efficiency, improve staff satisfaction, and streamline operations in healthcare organizations.
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Led the design and crafted the content for a one sheet highlighting Wearwell's ergonomic industrial mat, engineered for optimal safety and comfort.
Blogs
Optimized for SEO, engaging, and effective.
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Researched and wrote a blog for HealthStream exploring the critical balance between safe staffing, acuity, and ratios in healthcare.
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Wrote a blog for Team Exos highlighting the importance of incorporating fun and connection into workplace culture, including cancelling arbitrary celebrations.
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Wrote a blog post for Genesco’s Nashville Shoe Warehouse that explores the latest trends in cozy slippers, showcasing stylish options that blend comfort and fashion for the perfect at-home relaxation.